1. As many as 93% of customers read reviews of local businesses Google Reviews. (BrightLocal)

2. About 95% of customers read reviews before purchasing. (Spiegel)

3. 72% of consumers will purchase after reading reviews before taking action. (MyTestimonialEngine)

4. On Yelp, for every one-star increase that a business receives, they see a 5-9% increase in product revenue. (Harvard Business Review)

5. If a product has five reviews or more, the chances of it being purchased can increase by 270%. (Spiegel)

6. When a higher-priced product displays a review, the conversion rate of purchase increases by 380%. (Spiegel)

7. 92% of B2B (Business to Business) buyers are more likely to purchase after reading Google reviews (G2 and Heinz Marketing)

8. If a business has more than 9 reviews, they can earn 52% more revenue than the average business. If a business has more than 25 reviews, that revenue increases to 108%. (Womply)

9. Businesses that claim their free listings on at least four different review sites can earn an average of 46% more revenue. (Womply)

10. Purchase likelihood can increase by 15% when buyers read verified reviews over anonymous reviews. (Spiegel)

11. If two products have a similar rating, consumers are more likely to buy the product which has more reviews. (Psychological Science)

12. Reviews can make customers 71% more comfortable to purchase a product. (3D Cart)

13. Customers will spend 31% more when a business has positive reviews. (Broadly)