AEO Services Melbourne
Get Found in AI Searches like ChatGPT, Google AI Overviews & Perplexity
Partner with Panda Websites, Melbourne's
AEO specialists.
When someone asks ChatGPT or Google’s AI Overviews for a recommendation in your industry, is your business part of that answer? AEO, or Answer Engine Optimisation, is the process of structuring your website so AI tools can understand it, trust it, and draw on it when they’re forming an answer.
As an AEO agency in Melbourne, we combine structured content, schema markup, and AI readability work to improve your chances of being part of those answers. No one, including us, can guarantee a specific AI tool will name your business on any given day. What we can do is put your site in the strongest possible position to be understood, trusted, and drawn on by the AI systems your customers are already using.
We’re upfront that AEO doesn’t work like a ranking guarantee. Nobody in this industry can offer that, and we won’t pretend otherwise. What we offer is a clear, tested process for improving how AI tools read and trust your site, with regular reporting so you can see what’s actually changing.
Why this is worth doing now
More of your customers are starting their research by asking an AI tool a question, rather than typing a search into Google and scrolling through links. That doesn’t replace traditional search. Most people still do both. It does mean there’s now a second, newer place where your business either shows up or doesn’t. Getting your site AI readable now puts it in a stronger position as this continues to grow, rather than trying to catch up later when it becomes standard practice.
AEO works alongside our SEO services in Melbourne, helping your business build visibility across both traditional search results and AI-generated answers.
What AEO actually changes
Being findable on Google is no longer the whole picture. AEO work is aimed at the layer above that. It’s about how AI tools read, interpret, and decide whether to draw on your site when someone asks a question in your space.
Clearer signals for AI tools to read
We structure your content and add schema markup so AI systems can more easily understand what your business does and who it's for. It's the same groundwork that makes your site easier for people to understand too.
Content built to be quoted, not just read
Direct, well-structured answers to real questions are more likely to be picked up and referenced by an AI tool than a page written for search engines alone.
A head start while this is still new
Most Melbourne businesses haven't touched this yet. Doing the groundwork now means you're not starting from scratch when it becomes standard practice.
Our AEO approach
We start by finding out where you actually stand. Before touching anything, we manually test how ChatGPT, Perplexity, and Google AI Overviews respond to real questions in your industry. This shows whether your business is appearing at all and where the gaps are. It becomes the baseline we measure every change against.
This is the technical layer AI tools rely on to understand what your business actually does. We implement and validate structured data, including Organization, Service, LocalBusiness, FAQPage, and more, so machines aren’t left guessing at information a human visitor would pick up instantly.
AI tools favour content that answers a question directly and clearly, near the top of the page, not content written to satisfy a keyword. We research the real questions your customers are asking and restructure your content so the answer is easy to lift and easy to trust.
Some pages don’t need new content. They need the existing content rewritten so it’s actually usable by an AI system. We rework page structure, headings, and phrasing so key information is clear and extractable, without changing what makes the page work for human readers.
Because there’s no published ranking system for AI answers, the only honest way to know if something’s working is to keep testing. We re-run the same set of real queries over time and report back on what’s changed. That includes when nothing has changed, so you’re never left guessing.
Our step-by-step approach.
Our AEO services follow a clear, structured approach tailored to your business. Discover more about our process and how we work with clients from strategy through to implementation.
1. Discovery & Strategy
We start by understanding your business and the real questions your customers are likely asking AI tools when researching your industry.
2. AI Visibility Check
We manually test a set of real, relevant queries across ChatGPT, Perplexity, and Google AI Overviews to see where your business currently stands.
3. Question Research
We identify the specific questions worth targeting. These are the questions your ideal customers are actually asking, not just guesswork.
4. Strategy Development
We put together a plan covering the schema, content, and structural changes needed, tailored to your business rather than a generic checklist.
5. Implementation
We add schema markup, restructure content, and build clear, direct answers across your key pages.
6. Testing & Reporting
We re-run the same queries over time and report back on what’s changed. We’re upfront when something hasn’t moved yet, not just when it has.
What our clients are saying.
Why AI search is worth paying attention to
Research is starting earlier
More people ask an AI tool before they ever search Google or visit a website.
Fewer sources get mentioned
Where a search results page shows ten links, an AI answer might only name two or three businesses.
It builds on what you're already doing
AEO work reinforces your existing SEO rather than replacing it.
More services we offer
Ongoing Website Maintenance
Keep your website up to date, backed up, and secure with regular updates and performance monitoring.
Website Refreshes & Re-Designs
We modernise outdated sites with improved visuals, layout, and functionality — without losing your brand identity.
Google Business Profile Setup
Get found locally by having us set up or optimise your Google Business listing for better visibility and reviews.
Custom WordPress Design
Flexible, SEO-ready WordPress sites built for your brand — easy to manage, mobile-friendly, and completely template-free.
Frequently asked questions.
Have More Questions?
What is AEO?
Can you guarantee my business will show up in ChatGPT or AI Overviews?
Is AEO different from SEO?
Yes, though they overlap. SEO is about ranking in traditional search results; AEO is about being understood and cited inside an AI-generated answer, which draws from a much smaller pool of sources than a typical results page.
How do you actually check if this is working?
We manually test a set of real, relevant queries across ChatGPT, Perplexity, and Google AI Overviews before we start, and again over time, so you can see what’s actually changed rather than taking our word for it.
How long does this take to show any movement?
It varies a lot more than traditional SEO does, since AI tools update frequently and unpredictably. We’d rather set that expectation honestly than promise a timeline we can’t back up.
Do I need this if I already do SEO with you?
It’s worth considering if your customers research online before buying — AI tools are an increasingly common part of that research, and strong SEO alone doesn’t guarantee an AI tool will draw on your site.
Certified Melbourne web designers & SEO specialists
Our team has been trained, coached and certified by the founder of the eBusiness Institute of Australia. We are experts in Online Digital Marketing.
